This is one of the final stages in building a web site. The promotion is a combination of different methods and techniques which aim is to give impetus to your website in the cyberspace. It is a part of the overall SEO optimization, but also has its own characteristics. Here are some of them:
1. Determination of keywords for optimizing the site.
2. Determining the advertising budget. That depends entirely on you and your intentions.
3. Determination of advertising channels – a mix of Internet, radio, print media and television. Of paramount importance is what burden will get each of them.
4. Invention of the relevant advertising message.It should be in accordance with the requirements of the Internet marketing.
5. Determining the campaign duration and the advertising budget. Its proper apportionment is the key to overall PR campaign.
6. Monitoring and analysis of results – this is the administrator who performes maintenance on the web site, or appointed to this position specified marketing specialist.
7. Making corrections in the use of the various advertising channels and approaches. This is a consequence of the analysis of the results obtained so far from the used Advertising channels and PR campaigns.
It should be noted that the first real results of the campaign can be expected at least a month after its start. Google initially indexes the new web sites between the 20th and the 30th day of their promotion, so do not expect miracles on the next day.