There are volumes of information about Google search engine on the web. I will leave the more curious of you to rummage on the Internet on their own. As a fan of this new Internet “age” I will only hint at the main guidelines in the development, which did not exist 20 years ago. Here I will lay emphasis on the unbreakable link between the good results while searching information in Google and the right choice of keywords, SEO Optimization, promotion, the choice of Advertising channels and PR campaigns, and Internet – Marketing.

In itself the address www.google.com is a web site for searching information on the Internet according to assigned criteria – the so called keywords. As a result of this there will appear 10 sites per page, structured and sorted by their importance in accordance with the algorithm of the search engine. The other pages, which contain the searched keywords, can be found beneath all the results.

Many tests have been made, but all of them lead to the following – the upper and more forward is the site, so the chance to be visited increases. It is reckoned that if your site is located after the 30th position (after the 3rd page), the chance your site to be visited is less than 10%.

It is not enough your site to have unique web design and memorable domain. It is more important the users to come across it more often. There are a number of Google tools which are used to optimize your site. It is significant to note that the use of incorrect techniques and methods will finally lead to ignorance of your web site from the results. This is perhaps the worst that can happen to you, so be careful when choosing a web company for SEO optimization.
There is always a way to be before the others – through direct advertising in Google. Here you can learn more, but you should know that such an advertisement does not guarantee that you will improve your real position when searching in accordance with a certain word, but also it is necessary to have a serious advertising budget. Therefore I would recommend you to observe the Interner rule “The Content Is the King”, to prepare a good dendriform structure, to have right administration and support of your web site. If you obey all these steps, it is almost certainly that you will achieve remarkable results in much lower price. If you do not believe – just try. The money and time are yours. We can only save you both.