The main Internet law for creating a web site reads “Content is King”.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…. Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.

By Bill Gates

Your web site has to be interesting and useful in order to be visited by lots of users. When loading a site the first think that the users notice is your web design, but the content is what would make them continue to go inside and examine it in depth. If they find any value, they would go back again and again. The success of a site is precisely in this – constant and increasing traffic of users. So before we begin building the site, we must answer the basic question “How could we be useful to the users?” The proper solution of this issue is the key to the success of your initiative. The content should be not only useful, it should be arranged logically to obtain a right “dendriform structure” of the site. The topics that we write about should be ranked in importance and must be updated. Nobody reads old news, therefore we should consider the question for administration and maintenance of already published information.